Billboards lit up brightly in Roppongi, Tokyo

Be your own Nike: Position your brand to succeed in a new market

Kendall Ridley Badass Travel, Branding & Design Moves

Bright lights, Tokyo nights. Running and Nike’s brand positioning in Asia I spent two weeks in Asia this past spring, visiting Hong Kong, Beijing, and Tokyo. Of course I took photos of the Big Buddha and the Great Wall, but unlike most tourists’ photos, probably …