When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive. “Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep …
Officially an award-winning communicator!
It’s official: Your girl is an award-winning communicator! It feels great to bring home an award for industry initiative of the year. Vitamin D & Me! is a project that launched in May 2021, helping consumers understand the science between vitamin D and COVID-19. I …
Professional #WCW: Yasmeen Nkrumah-Elie propels science, nutrition
Photo courtesy of Natural Products Insider Throwback to Women’s History Month 2022! In honor of Women’s History Month, the editorial team at Natural Products Insider tapped me to profile a woman in the natural products industry worthy of being celebrated. My pick? Yasmeen Elie-Nkrumah, Ph.D. …
Retail brand The Limited is staging a comeback. Will it work?
Is there life after liquidation? With a few shrewd moves, bankrupt retail brands can make a comeback.
The 3 C’s: Strategic partnership can get you customers, clout, and cash
If your company isn’t part of a strategic partnership, you may be missing out on the three C’s — customers, clout, and cash.