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Category Archive

Below you'll find a list of all posts that have been categorized as “Business Moves”

A multi-ethnic marketing team of men and womengathers around a computer monitor

7 Leadership Tips to Support Your Marketing Team Right Now

Kendall Ridley August 31, 2022 Business Moves

When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive. “Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep …

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leadershipmarketing teamsNutrition Industry Executivepost-pandemic

Officially an award-winning communicator!

Kendall Ridley July 14, 2022 Business Moves Leave a Comment

It’s official: Your girl is an award-winning communicator! It feels great to bring home an award for industry initiative of the year. Vitamin D & Me! is a project that launched in May 2021, helping consumers understand the science between vitamin D and COVID-19. I …

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awardsCouncil for Responsible NutritionVitamin D & Me!

Professional #WCW: Yasmeen Nkrumah-Elie propels science, nutrition

Kendall Ridley July 13, 2022 Business Moves

Photo courtesy of Natural Products Insider Throwback to Women’s History Month 2022! In honor of Women’s History Month, the editorial team at Natural Products Insider tapped me to profile a woman in the natural products industry worthy of being celebrated. My pick? Yasmeen Elie-Nkrumah, Ph.D. …

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Natural Products InsiderProfessional #WCWWomen's History Month
Empty storefront of a closing Limited store

Retail brand The Limited is staging a comeback. Will it work?

Kendall Ridley August 24, 2017 Business Moves Leave a Comment

Is there life after liquidation? With a few shrewd moves, bankrupt retail brands can make a comeback.

bankruptcyColdwater Creeke-commercefast fashionretailSycamore PartnersThe LimitedZara
Lyft and Delta partnership: Four young people ride in a Lyft car

The 3 C’s: Strategic partnership can get you customers, clout, and cash

Kendall Ridley May 30, 2017 Business Moves Leave a Comment

If your company isn’t part of a strategic partnership, you may be missing out on the three C’s — customers, clout, and cash.

corporateDeltaDelta Air LinesLyftnonprofitstrategic partnership

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Recent Posts

  • Not so small talk: “Table Talk” with The GIANT Company
  • 7 Leadership Tips to Support Your Marketing Team Right Now
  • Officially an award-winning communicator!
  • Professional #WCW: Yasmeen Nkrumah-Elie propels science, nutrition
  • I’ve joined CRN in a senior leadership role

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