Below you'll find a list of all posts that have been categorized as “Business Moves”
When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive. “Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep …
It’s official: Your girl is an award-winning communicator! It feels great to bring home an award for industry initiative of the year. Vitamin D & Me! is a project that launched in May 2021, helping consumers understand the science between vitamin D and COVID-19. I …
Photo courtesy of Natural Products Insider Throwback to Women’s History Month 2022! In honor of Women’s History Month, the editorial team at Natural Products Insider tapped me to profile a woman in the natural products industry worthy of being celebrated. My pick? Yasmeen Elie-Nkrumah, Ph.D. …
Is there life after liquidation? With a few shrewd moves, bankrupt retail brands can make a comeback.
If your company isn’t part of a strategic partnership, you may be missing out on the three C’s — customers, clout, and cash.
