Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives.
I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and communities where Halpern does business to pitch stories and serve as a spokesperson.
I also instituted the following:
- Created a 12-month editorial calendar of content, events, and anticipated news releases
- Conducted regular media outreach to begin or maintain relationships
- Obtained publications’ editorial calendars to determine coverage opportunities
- Regularly authored bylined articles (e.g., 1, 2)for industry trade outlets for key Halpern executives (ghostwriting)
- Identified and secured speaking/thought leadership opportunities for executive leadership
- Introduced social media for the company and flagship shopping centers
- Incorporated best practices to company blog and SEO strategy
Over two years, Halpern and its shopping center projects earned media coverage in more than 130 news stories in 35 outlets.
This includes a double-feature front page story at the Marietta Daily Journal, print and online coverage in The Atlanta Journal-Constitution and Shopping Center Business, and coverage in regional business papers like the Atlanta Business Chronicle and the Triad Business Journal.
Kendall is noted as spokesperson in the following articles:
- What a difference one foot makes: Friendly-Hobbs developer seeks variance for privacy wall
- Greensboro BOA grants variance for wall height at Hobbs-Friendly site
- Halpern names long-awaited Friendly-Hobbs development in Greensboro
- What’s the holdup on the Village at Friendly?
- That Publix in Smyrna is finally opening today; rejoice with a sub
- Developers: New Publix coming to Smyrna in 2017