Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives.
I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and communities where Halpern does business to pitch stories and serve as a spokesperson.
I also instituted the following:
- Created a 12-month editorial calendar of content, events, and anticipated news releases
- Conducted regular media outreach to begin or maintain relationships
- Obtained publications’ editorial calendars to determine coverage opportunities
- Identified and secured speaking/thought leadership opportunities for executive leadership
- Introduced social media for the company and flagship shopping centers
- Updated company blog practices and SEO
Over two years, Halpern and its shopping center projects earned media coverage in more than 130 news stories in 35 outlets.
This includes a double-feature front page story at the Marietta Daily Journal, print and online coverage in The Atlanta Journal-Constitution and Shopping Center Business, and coverage in regional business papers like the Atlanta Business Chronicle and the Triad Business Journal.
Kendall is noted as spokesperson in the following articles:
- What a difference one foot makes: Friendly-Hobbs developer seeks variance for privacy wall
- Greensboro BOA grants variance for wall height at Hobbs-Friendly site
- Halpern names long-awaited Friendly-Hobbs development in Greensboro
- What’s the holdup on the Village at Friendly?
- That Publix in Smyrna is finally opening today; rejoice with a sub
- Developers: New Publix coming to Smyrna in 2017