The Council for Responsible Nutrition (CRN) wanted to show support to Sen. Mike Braun (R-IN), who cosponsored the Dietary Supplement Listing Act, on which CRN had spent considerable lobbying effort. CRN also needed the op-ed to educate the public on how FDA regulates dietary supplements and why they should support the legislation.
I recommended writing an op-ed for publication in the primary newspaper of the senator’s state. Here’s how I did it:
- Reached out to the executive editor for the Indianapolis Star to confirm his interest in running an op-ed on the issue by CRN’s CEO
- Drafted an op-ed for my subject matter expert, the President & CEO of CRN, using an effective writing formula for op-eds I learned in my master’s degree program
- Incorporated suggested edits from my SME
- Submitted the op-ed to the Indy Star’s executive editor on the CEO’s behalf
The Indy Star’s executive editor published the op-ed. Because I was able to secure the op-ed placement, CRN was able to show support to Sen. Braun and educate his constituents on how the legislation would benefit them.