A Washington Post article, for which I secured an interview of a senior executive, contained misinformation from another organization about the U.S. Food and Drug Administration’s regulation of the CBD market. This issue impacted members of the Council for Responsible Nutrition (CRN), a trade association representing the $60B dietary supplement industry. How could we best push back on this misinformation?
I recommended submitting a letter to the editor that would correct the misinformation in the original article and underscore CRN as an authority on the issue. Here’s how I got it done:
- Composed a letter to the editor (LTE) for my subject matter expert (SME), VP and general counsel for CRN. I employed an LTE writing formula learned in my master’s degree program that proves to be attractive to editors.
- Incorporated suggested edits from my SME
- Submitted the letter to The Washington Post on executive leadership’s behalf
The editor for the Letters to the Editor section emailed some suggested edits, which my SME and I reviewed and approved. A day later, The Washington Post editor published our letter.