I typically help senior executives write and edit their own articles prior to publication, but this time, I decided to write a bylined article myself. Why? I saw an unfulfilled need and decided CEOs and senior leadership could learn how they can better support their marketing and communications teams at this point in the pandemic and beyond.
I interviewed a number of marketing and communications staffers across the industry and developed 7 leadership tips to keep employees happy and productivity high by putting their humanity first:
Leadership that is flexible, decisive and decidedly humanity-first will retain the satisfied and productive marketing teams you need to keep your company open for business.
I asked a colleague from my team to edit my work and incorporated his feedback. After a final review and stamp of approval from my senior vice president, I submitted my article to Nutrition Industry Executive for publication consideration. Final word count? 1,225 words.
My article was published! By presenting solutions to a business problem in a major industry publication, the article bolstered both my and my trade association’s perceived expertise and value. Read the article as an e-magazine or as a traditional web article.