Challenge The Council for Responsible Nutrition’s board of directors chairman (and VP/Head of Regulatory and Medical Science for Nestlé US) needed a 20-minute keynote speech to cover the trade association’s accomplishments during his two-year term as board chair. The speech was to be given …
Challenge An NBC News producer approached me with the opportunity for the Council for Responsible Nutrition (CRN) to respond to a major news story concerning multivitamins. How do you prepare your subject matter expert (SME) for a television interview with NBC News/TODAY in defense …
Challenge A Washington Post article, for which I secured an interview of a senior executive, contained misinformation from another organization about the U.S. Food and Drug Administration’s regulation of the CBD market. This issue impacted members of the Council for Responsible Nutrition (CRN), a …
Challenge The Council for Responsible Nutrition (CRN) wanted to show support to Sen. Mike Braun (R-IN), who cosponsored the Dietary Supplement Listing Act, on which CRN had spent considerable lobbying effort. CRN also needed the op-ed to educate the public on how FDA regulates …
Challenge I typically help senior executives write and edit their own articles prior to publication, but this time, I decided to write a bylined article myself. Why? I saw an unfulfilled need and decided CEOs and senior leadership could learn how they can better support …
Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …
Challenge The premiere business unit of CoStar Group, CoStar is an online subscription service that delivers real-time, verified commercial real estate data and analysis. CoStar wanted to generate sales leads from the retailer/brands vertical. Managing this project would require me to secure approvals from multiple …
Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …
Challenge Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives. Action I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and …
Challenge Like most nonprofits, the United Methodist Children’s Home (UMCH) relies on donations to fund its mission. UMCH needed its annual Christmas and Easter campaigns to raise $150,000 from donors to meet its budget goals for the year. Action I led a creative team of three …
