Collateral showcase for the LoopNet Listing Performance Report campaign

Marketing Campaign for LoopNet

Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …

IMac, Macbook, iPad, and iPhone that say "State of the Retail Market"

Lead Generation Campaign for CoStar

Challenge The premiere business unit of CoStar Group, CoStar is an online subscription service that delivers real-time, verified commercial real estate data and analysis. CoStar wanted to generate sales leads from the retailer/brands vertical. Managing this project would require me to secure approvals from multiple …

AAMC Institutional Advancement Conference collateral showcase

AAMC Institutional Advancement Conference

 Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …

Press Coverage for Halpern Enterprises

Challenge Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives. Action I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and …

Before & After: A Corporate Website with Clout

Challenge The Halpern Enterprises website was overdue for a complete overhaul. The website’s design and functionality had not been updated since the mid-2000s, making the company looked dated and irrelevant. The website faced additional challenges: The site was not responsive, rendering it useless on mobile devices. With …

Thought Leadership

Thought leaders aren’t created with a single press release. It takes strategic care to establish credibility and a presence in an industry over the long term. Establishing thought leadership in an industry requires tapping into the experience and knowledge of an organization’s people and getting them in …

Before & After: Using Design to Increase Industry Influence

Challenge After a decade of use in national and regional trade shows, the Halpern Enterprises exhibit needed an update. The dark hardwood booth and over-sized black leather furniture looked stuffy and dated, making Halpern look like a wood-paneled basement to their industry peers and prospective customers. The hardwood …

Building the Brand: The Shops at Belmont

Challenge A planned shopping center needed a name and unique identity as part of a larger mixed-use development. Marketing pieces were needed to secure potential tenants, and a website was needed to pull double-duty for leasing and community engagement. The shopping center’s logo and branding needed the flexibility …