Collateral showcase for the LoopNet Listing Performance Report campaign

Marketing Campaign for LoopNet

Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …

AAMC Institutional Advancement Conference collateral showcase

AAMC Institutional Advancement Conference

 Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …

Press Coverage for Halpern Enterprises

Challenge Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives. Action I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and …

Building the Brand: The Shops at Belmont

Challenge A planned shopping center needed a name and unique identity as part of a larger mixed-use development. Marketing pieces were needed to secure potential tenants, and a website was needed to pull double-duty for leasing and community engagement. The shopping center’s logo and branding needed the flexibility …