Below you'll find a list of all posts that have been tagged as “social media”
Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …
Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …
Challenge Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives. Action I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and …
Challenge A planned shopping center needed a name and unique identity as part of a larger mixed-use development. Marketing pieces were needed to secure potential tenants, and a website was needed to pull double-duty for leasing and community engagement. The shopping center’s logo and branding needed the flexibility …
