AAMC Institutional Advancement Conference collateral showcase

2019 AAMC Institutional Advancement Conference

 Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …

Let’s Make Headlines: Public Relations & Press Coverage

Challenge Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives. Action I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and …

Building the Brand: The Shops at Belmont

Challenge A planned shopping center needed a name and unique identity as part of a larger mixed-use development. Marketing pieces were needed to secure potential tenants, and a website was needed to pull double-duty for leasing and community engagement. The shopping center’s logo and branding needed the flexibility …