Thought Leadership

Thought leaders aren’t created with a single press release. It takes strategic care to establish credibility and a presence in an industry over the long term. Establishing thought leadership in an industry requires tapping into the experience and knowledge of an organization’s people and getting them in …

Before & After: Using Design to Increase Industry Influence

Challenge After a decade of use in national and regional trade shows, the Halpern Enterprises exhibit needed an update. The dark hardwood booth and over-sized black leather furniture looked stuffy and dated, making Halpern look like a wood-paneled basement to their industry peers and prospective customers. The hardwood …