Collateral showcase for the LoopNet Listing Performance Report campaign

Marketing Campaign for LoopNet

Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …

IMac, Macbook, iPad, and iPhone that say "State of the Retail Market"

Lead Generation Campaign for CoStar

Challenge The premiere business unit of CoStar Group, CoStar is an online subscription service that delivers real-time, verified commercial real estate data and analysis. CoStar wanted to generate sales leads from the retailer/brands vertical. Managing this project would require me to secure approvals from multiple …

AAMC Institutional Advancement Conference collateral showcase

AAMC Institutional Advancement Conference

 Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …

Before & After: A Corporate Website with Clout

Challenge The Halpern Enterprises website was overdue for a complete overhaul. The website’s design and functionality had not been updated since the mid-2000s, making the company looked dated and irrelevant. The website faced additional challenges: The site was not responsive, rendering it useless on mobile devices. With …