Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …
Lead Generation Campaign for CoStar
Challenge The premiere business unit of CoStar Group, CoStar is an online subscription service that delivers real-time, verified commercial real estate data and analysis. CoStar wanted to generate sales leads from the retailer/brands vertical. Managing this project would require me to secure approvals from multiple …
AAMC Institutional Advancement Conference
Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …
27% Increase in Fundraising for the United Methodist Children’s Home
Challenge Like most nonprofits, the United Methodist Children’s Home (UMCH) relies on donations to fund its mission. UMCH needed its annual Christmas and Easter campaigns to raise $150,000 from donors to meet its budget goals for the year. Action I led a creative team of three …