Below you'll find a list of all posts that have been tagged as “copywriting”
Challenge A Washington Post article, for which I secured an interview of a senior executive, contained misinformation from another organization about the U.S. Food and Drug Administration’s regulation of the CBD market. This issue impacted members of the Council for Responsible Nutrition (CRN), a …
Challenge The Council for Responsible Nutrition (CRN) wanted to show support to Sen. Mike Braun (R-IN), who cosponsored the Dietary Supplement Listing Act, on which CRN had spent considerable lobbying effort. CRN also needed the op-ed to educate the public on how FDA regulates …
Challenge I typically help senior executives write and edit their own articles prior to publication, but this time, I decided to write a bylined article myself. Why? I saw an unfulfilled need and decided CEOs and senior leadership could learn how they can better support …
Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …
Challenge The premiere business unit of CoStar Group, CoStar is an online subscription service that delivers real-time, verified commercial real estate data and analysis. CoStar wanted to generate sales leads from the retailer/brands vertical. Managing this project would require me to secure approvals from multiple …
Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …
