Issue Pushback in The Washington Post

  Challenge A Washington Post article, for which I secured an interview of a senior executive, contained misinformation from another organization about the U.S. Food and Drug Administration’s regulation of the CBD market. This issue impacted members of the Council for Responsible Nutrition (CRN), a …

Op-Ed Placement in The Indianapolis Star

  Challenge The Council for Responsible Nutrition (CRN) wanted to show support to Sen. Mike Braun (R-IN), who cosponsored the Dietary Supplement Listing Act, on which CRN had spent considerable lobbying effort. CRN also needed the op-ed to educate the public on how FDA regulates …

Collateral showcase for the LoopNet Listing Performance Report campaign

Marketing Campaign for LoopNet

Challenge With more than 12.6 million monthly visits, LoopNet is the most heavily trafficked commercial real estate marketing platform. LoopNet wanted to introduce its newest feature, the Listing Performance Report, and promote it to prospective and existing customers. Action How do you promote a new …

IMac, Macbook, iPad, and iPhone that say "State of the Retail Market"

Lead Generation Campaign for CoStar

Challenge The premiere business unit of CoStar Group, CoStar is an online subscription service that delivers real-time, verified commercial real estate data and analysis. CoStar wanted to generate sales leads from the retailer/brands vertical. Managing this project would require me to secure approvals from multiple …

AAMC Institutional Advancement Conference collateral showcase

AAMC Institutional Advancement Conference

 Challenge The AAMC (Association of American Medical Colleges) needed to promote its annual conference supporting a niche audience of professionals working in institutional advancement disciplines in academic medicine. The conference – the AAMC National Professional Development Conference for Institutional Advancement – is AAMC’s second …