NBC News/TODAY Show Interview (gummy vitamins)

  Challenge An NBC News producer reached out to me about a story on gummy vitamins. The producer asked, was my SME available for a video interview before the end of the business day? NBC planned to run the story on the TODAY show the …

NBC News/TODAY Show Interview (multivitamins)

  Challenge An NBC News producer approached me with the opportunity for the Council for Responsible Nutrition (CRN) to respond to a major news story concerning multivitamins. How do you prepare your subject matter expert (SME) for a television interview with NBC News/TODAY in defense …

Issue Pushback in The Washington Post

  Challenge A Washington Post article, for which I secured an interview of a senior executive, contained misinformation about the U.S. Food and Drug Administration’s regulation of the CBD market. This issue impacted members of the Council for Responsible Nutrition (CRN), a trade association representing …

Op-Ed Placement in The Indianapolis Star

  Challenge The Council for Responsible Nutrition (CRN) wanted to show support to Sen. Mike Braun (R-IN), who cosponsored the Dietary Supplement Listing Act, on which CRN had spent considerable lobbying effort. CRN also needed the op-ed to educate the public on how FDA regulates …

Halpern Enterprises in the Press

Challenge Halpern needed a communications strategy to connect with customers and other stakeholders to support its business objectives. Action I worked with executive leadership to determine what activities and projects will make great stories. I also maintained good relationships with the reporters who covered the industry and …