I’m sharing this as part of my work I enjoy big-time, being a spokesperson. At the end of September, I had the pleasure of being the featured expert for “Table Talk,” a virtual wellness class hosted by Joni Rampolla. Joni and I met out in …
7 Leadership Tips to Support Your Marketing Team Right Now
When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive. “Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep …
Officially an award-winning communicator!
It’s official: Your girl is an award-winning communicator! It feels great to bring home an award for industry initiative of the year. Vitamin D & Me! is a project that launched in May 2021, helping consumers understand the science between vitamin D and COVID-19. I …
Professional #WCW: Yasmeen Nkrumah-Elie propels science, nutrition
Photo courtesy of Natural Products Insider Throwback to Women’s History Month 2022! In honor of Women’s History Month, the editorial team at Natural Products Insider tapped me to profile a woman in the natural products industry worthy of being celebrated. My pick? Yasmeen Elie-Nkrumah, Ph.D. …
I’ve joined CRN in a senior leadership role
I’m thrilled to announce I’ve joined the Council for Responsible Nutrition (CRN) as Senior Director of Communications.
It’s handled: I ran crisis PR for a homicide case
Since you can’t have Olivia Pope on your team in a crisis, you’d better have me.
Crisis communication: Here’s what Grambling State University should have said
Good crisis communication requires more than a tweet Overnight, 2 people — a student and his friend — were shot and killed on the campus of Grambling State University, a historically Black university located in northern Louisiana. While losing two young lives is a tragic …
Retail brand The Limited is staging a comeback. Will it work?
Is there life after liquidation? With a few shrewd moves, bankrupt retail brands can make a comeback.
Be your own Nike: Position your brand to succeed in a new market
Bright lights, Tokyo nights. Running and Nike’s brand positioning in Asia I spent two weeks in Asia this past spring, visiting Hong Kong, Beijing, and Tokyo. Of course I took photos of the Big Buddha and the Great Wall, but unlike most tourists’ photos, probably …
The 3 C’s: Strategic partnership can get you customers, clout, and cash
If your company isn’t part of a strategic partnership, you may be missing out on the three C’s — customers, clout, and cash.