Since you can’t have Olivia Pope on your team in a crisis, you’d better have me.
Crisis communication: Here’s what Grambling State University should have said
Good crisis communication requires more than a tweet Overnight, 2 people — a student and his friend — were shot and killed on the campus of Grambling State University, a historically Black university located in northern Louisiana. While losing two young lives is a tragic …
Retail brand The Limited is staging a comeback. Will it work?
Is there life after liquidation? With a few shrewd moves, bankrupt retail brands can make a comeback.
Size matters: The evolution of corporate logos
Has your corporate logo evolved, or is it stuck in time?
Be your own Nike: Position your brand to succeed in a new market
Bright lights, Tokyo nights. Running and Nike’s brand positioning in Asia I spent two weeks in Asia this past spring, visiting Hong Kong, Beijing, and Tokyo. Of course I took photos of the Big Buddha and the Great Wall, but unlike most tourists’ photos, probably …
The 3 C’s: Strategic partnership can get you customers, clout, and cash
If your company isn’t part of a strategic partnership, you may be missing out on the three C’s — customers, clout, and cash.