When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive.
“Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep companies’ customers, employees and other key stakeholders informed during a chaotic time.
Two years into the pandemic, this industry’s marketers, communicators and creatives—“marketers” for short—still have needs. Is your leadership style meeting those needs?
I recently interviewed marketers on teams of various sizes about what they need from executive and senior leadership right now. Interviewees asked for anonymity in order to speak freely; roles are accurate, but names have been changed.
Here’s what CEOs and department heads are getting right—and wrong—plus seven leadership tips to support your marketing teams at this point in the pandemic and beyond.
Keep reading for the 7 leadership tips to support your marketing team in my article in Nutrition Industry Executive magazine.